05
Apr
On: April 05, 2019 In: Display Advertising

Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly...

Read more
17
Jul

It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...

Read more
11
Mar
On: March 11, 2016 In: PPC (Pay Per Click), Top List

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since...

Read more
Top