Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website...
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It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...
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Online video is becoming more popular with time. If you scroll through the social media sites, you will come across many videos within your news feed. Video has turned out to be an important part of marketing campaigns. As a matter of fact, marketing through video isn’t considered to be a...
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Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies...
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With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge. Arguably the biggest trend in the digital industry at the moment, it is constantly growing. So much so that it’s estimated that three-quarters of the world will have a mobile device...
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Video is the most engaging ad format for modern consumers — and it is poised to explode into a whole new world of virtual reality formats and devices in coming years, cementing its place in the pantheon of entertainment. Knowing that video is such a foundational pillar in the...
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The power of video to forge a personal connection with viewers cannot be overstated. Video offers huge potential to break down barriers and attract new members of your tribe. What’s more, storytelling through video can create a strong bond, because viewers — and customers — are drawn to it...
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