Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might...

People are more likely to support brands that share their values, so cause marketing can help the world and the...

Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...

With Easter just over and spring around the bend, soon, birds will be chirping, trees will be blooming and...

I’m currently experiencing one of the most exciting times in my business. I’m writing this article on a flight from...

Mascots are branding elements helping people better remember your company and product. By personifying your business...

There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the...