Social media marketing: four keys to boost lead generation and sales

Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value...

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5 of the easiest ways to make data an integral part of your business’ digital marketing

“What gets measured gets managed” is an old saying that’s stuck around for one reason — it’s true. Data is essential...

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How to make use of analytics for your small business

When you started your business, I bet the last thing you had on your mind was how much data you’d soon have to deal...

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Is your SEO data steering you wrong?

Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed...

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Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big… where is all this big data heading, and what...

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