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8 Important Elements To Consider When Building Your Marketing Strategy

So you have recently decided to launch your online business. You have poured hours and hours into finding the best...

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5 Ways Marketing Leaders Can Drive More Value in 2022

As we begin 2022, we face the third year in which the pandemic is transforming our business reality. The...

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How marketers can use behavioral data to improve customer experiences

Understanding customer behavior is vital to enhancing experiences. “Marketers are expected to deliver campaigns that...

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How to use content marketing for customer retention & loyalty

Learn how to use content marketing to connect with your current customer base, build loyalty, and improve customer...

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Using personalization to create marketing moments

Data and creativity are key to delivering meaningful personalized marketing experiences. “Marketing is no longer...

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Understanding the mobile customer journey

This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful...

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