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Why e-commerce needs AMP

By now, we have all seen or heard something about the Accelerated Mobile Pages (AMP) Project. Since first being...

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Are personal assistants the future of mobile marketing?

Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...

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Why fighting mobile click fraud is a waste of time

Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle....

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How marketers should connect with mobile-focused consumers

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...

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