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Marketing effectiveness and how to measure It

In the wise words of Gene Simmons: “You have to understand that nothing appeals to everybody.” With that in mind,...

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How to create compelling online content that gets traffic

It’s no secret that great content on a website is the key that opens the door to links, social shares, and traffic....

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7 things you must do to grow a fanatical following online

Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful...

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6 must-do’s for effective social media marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget. A lot of...

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Customer Concept

4 things your website needs convert visitors into customers

Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer...

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Why trust is the new marketing currency

When it comes to connecting with potential customers, there are few things more valuable than trust. Trust is an...

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What is online display advertising

Definition of Online Display Advertising Display advertising (banner advertising) is a form of advertising that...

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3 questions to ask yourself before diving into video marketing

If you’ve paused while scrolling through your Facebook Timeline to watch the making of chicken parmesan stuffed...

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Marketers: Take a pin to that ‘filter bubble’

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their...

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9 Relevant Marketing Quotes to Grow Your Business

In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations,...

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Tailor your digital marketing to the customer experience

As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to...

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4 DIY marketing tips for empty-wallet entrepreneurs

I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are...

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