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4 low-cost marketing strategies every business should know

Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the...

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5 ways to improve your content marketing results without breaking the bank

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not...

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How to use content to stay top of mind with investor

Doesn’t it sometimes feel like you need to be in some sort of exclusive “in” crowd to get in front...

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Supercharge your local listings and SEO with these 5 tools

From Twitter to Facebook, a lot of big companies are realizing the importance of local businesses and offering them...

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How you can get into your customers’ ‘friend zone’ via email

Although email is one of the most effective ways to build relationships and nurture leads, only 21 percent of...

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Why most companies fail at content promotion

Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous...

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Do your marketing emails prompt ‘inbox blindness’?

Ever heard of “banner blindness”? It’s your email subscribers’ brains’ natural defense against the ads...

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Most small-business owners buy these 5 digital marketing myths

Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...

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How marketers should connect with mobile-focused consumers

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...

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