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7 terms you need to know about PPC marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing...

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The benefits of a PPC yield management strategy

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days...

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Back to school PPC: How to boost your sales this year

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

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How pay per click can increase the value of your ecommerce site

When it comes to generating traffic for your ecommerce site, you have multiple options: content, SEO, social, email,...

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