3 essential services a digital marketing agency can perform for your business
In order for a business to be competitive, it needs to have an online presence. In order to maintain a profitable online presence for your business, you need to engage in the kind of work done by the best website marketing companies.
While it is possible to hire an in-house team to handle your online presence and optimize your website, it’s much more cost effective and stress free to simply hire a professional digital marketing agency. Let’s take a look at 3 essential things a digital marketing company can do for your business.
Audit your business website
A really useful service offered by any digital marketing company is to have your website audited by web design and performance expert. They will be able to quickly asses the quality of your website both in terms of technical performance and user experience.
They will be able to identify big problem areas of your site that are causing people to leave before they can make a purchase or enquire about your offers. For example, your website’s homepage may be loading really slowly because you are using some cumbersome HTML or excessively high resolution images.
They can also identify glitches and errors in your website that they can also then fix for you as they’re discovered. This is much more cost-effective than having your site audited separately and then trying to fix all the errors yourself.
Perform Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is one of the primary services that a digital marketing company can provide you with. Essentially, SEO is all about making your business website as highly discoverable in search engines like Google as it possibly can be.
SEO is a continuous, difficult undertaking that requires expertise and patience to achieve commercial results. While some rudimentary SEO can be performed by just about anyone with a computer; commercially effective SEO work requires a highly trained and experienced team of practitioners.
Basic SEO tactics like keyword integration and off-page optimization are all easy enough to understand but require a commitment of time and resources to perform effectively. This is why most businesses rely on a professional SEO agency to handle their SEO work for them.
This is because an SEO firm will be made up of those experienced in the industry and who know the fastest possible way to generate results for clients. They have the resources and online infrastructure to carry out SEO work much more efficiently and effectively than you or your team can.
Research, create and manage PPC campaigns on your behalf
Pay per click (PPC) advertising is one of the most prevalent and effective services that a digital marketing company will perform for their clients. Basically, PPC ads work by having you pay Google a certain amount (usually in cents) every time a user clicks on the ad. Google displays this ad prominently alongside and amongst search results for keywords related to your PPC campaign.
Obviously, finding the right keywords to target and managing these campaigns entails a lot of hard work involving keyword research and advertorial copywriting. It also means preparing highly persuasive landing pages for users to ‘land’ on after the click through the ad.
A digital marketing agency is able to research the best keywords for your campaigns to target and come up with the wording of the ad itself. They will have a team of copywriters on staff that know who to write persuasive calls to action that you can use to get people clicking.
Ultimately, engaging a digital marketing company is one of the best things you can do for your business’s advertising efforts. Failing to get the right help means your business website will fall behind competitors, no matter how good your product or service is.
by Zac Fyffe