4 ways to win at local content marketing

When it comes to marketing content to local customers, you have to take a unique approach – the tactics that...

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3 ways to supercharge your content-marketing strategy

User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative...

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Guarantee your marketing automation success with persona-based content

Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a...

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The top 5 content marketers and what you can learn from them

As content marketing continues to dominate discussions and the steady increase in the use of content marketing...

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5 ways to get media coverage as a startup

As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...

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The only time you should write boring content

Boring content is wrong. It turns off readers, alienates potential customers, bores your fans, and flat lines your...

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5 ways to improve your content marketing results without breaking the bank

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not...

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How to use content to stay top of mind with investor

Doesn’t it sometimes feel like you need to be in some sort of exclusive “in” crowd to get in front...

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Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword...

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The rise of branded ‘edutainment’

Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is...

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How to use content to drive results

Do you ever feel like your content marketing efforts fall flat? It’s easy to get caught in a rut. Sometimes weeks or...

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The secrets to amazing blog content

Blogging should form a big part of your social-media strategy. Indeed, the most effective marketers allocate a large...

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