12 ridiculously simple ways to make your content better

Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015...

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The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be...

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The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the...

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Customer Concept

4 things your website needs convert visitors into customers

Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer...

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18 proven ways to increase content engagement on your blog

Creating a perfectly engaging blog can be a real challenge. You have to contend with billion bytes of information...

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How to make room for video in your content strategy

Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an...

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Rise of the content machines: how blogs became a secret weapon

Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s...

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Classic Vintage Boxing Ring

6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter...

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The guide to content marketing competitive intelligence

A marketer who’s thoroughly researched the competition should be able to list the key competitors – through...

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5 startups that are killing it with content marketing

Everyone wants a piece of the content marketing pie, and no wonder: Entrepreneurs everywhere are starting to realize...

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Simple edits to improve your social media content

As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort,...

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4 simple steps that transform how you approach content marketing

Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No...

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