Why choosing a niche helps you produce better content

Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in...

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Will native advertising bring about a renaissance?

Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising...

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The 5 ingredients of content that supercharges your advertising effort

Content optimization is taking over as the more effective advertising medium. Now, more than ever before, brands are...

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How to create compelling online content that gets traffic

It’s no secret that great content on a website is the key that opens the door to links, social shares, and traffic....

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12 ridiculously simple ways to make your content better

Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015...

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The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be...

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The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the...

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Customer Concept

4 things your website needs convert visitors into customers

Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer...

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18 proven ways to increase content engagement on your blog

Creating a perfectly engaging blog can be a real challenge. You have to contend with billion bytes of information...

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How to make room for video in your content strategy

Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an...

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Rise of the content machines: how blogs became a secret weapon

Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s...

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Classic Vintage Boxing Ring

6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter...

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