Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword...

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The rise of branded ‘edutainment’

Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is...

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How to use content to drive results

Do you ever feel like your content marketing efforts fall flat? It’s easy to get caught in a rut. Sometimes weeks or...

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The secrets to amazing blog content

Blogging should form a big part of your social-media strategy. Indeed, the most effective marketers allocate a large...

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How emotions can lead to successful video advertising

Video marketing has been on the rise for several years now and it is only expected to grow even more. According to...

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