25
Jul
On: July 25, 2019 In: Video Marketing

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website...

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12
Apr
On: April 12, 2019 In: Content Marketing, SEO Optimization

Everyone knows SEO and content are birds of a feather, right? Wrong. Many content marketers I speak to still see SEO as a technical checklist they have to use to get people to their content. They view SEO is a chore or a necessary evil or, dare I say...

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11
Jan
On: January 11, 2019 In: Digital Marketing

When launching a new business, it is key to a good start to be known within the sector of business performance. If before the digital era there were not many dissemination methods and the few that existed had a high cost and an impact that was difficult to measure or...

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19
Dec
On: December 19, 2018 In: PPC (Pay Per Click)

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 percent of consumers maintain they don’t trust advertising. Another 42 percent...

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05
Dec
On: December 05, 2018 In: Growth Marketing

I don’t usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging and motivational junk. A way to brag and tout your progress as if you are some growth-hacking Silicon Valley guru yogi genius. Just growth-hack it with social media, duh! Sigh. But...

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14
Jun
On: June 14, 2016 In: Blogging, Marketing Industry, Social Media

Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking presence is valuable; on the other, they offer scant advice as to just how to create and sustain a social networking presence that adds real value. Beyond ominous warnings to keep your social outlets squeaky...

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10
Jun
On: June 10, 2016 In: Blogging, Marketing Industry

Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No doubt you’ve heard that “content is king,” but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question — Do you...

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