If you have found yourself trying again and again to understand how rtb advertising platform works, we at least can calm you down as you are not the only one with this problem. The pieces of information spread on the Internet are weakly adopted for newcomers, but we have something...
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Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly...
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There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute advertising dollars...
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Originally used in display advertising, dynamic creative is simply another term for “personalized content,” where the content of an ad is matched to the active audience, condition or mindset. Thanks to the explosion of data sources, plus advancements in the software and hardware systems for processing data, marketers are...
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The future of advertising via people’s cellphones is more about branded content – or ads that look like editorial articles – over internet display ads, a new report by researcher WARC suggests. Businesses are still grappling with how to advertise to people via their phones, with 380 million mobile...
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Definition of Online Display Advertising Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect. A new world with an increasingly connected...
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Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since...
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