13
Feb
On: February 13, 2019 In: Native Advertising

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in continuing to...

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30
Jan
On: January 30, 2019 In: E-Commerce

If you haven’t updated your website design since before social media or smartphones existed, it’s probably time for a little refresh. And while you might balk at the prospect of having to spend what can (but doesn’t have to) be a fair amount of money on a new website design, realize...

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30
Aug
On: August 30, 2017 In: E-Commerce

With global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to take advantage of the international marketplace and the exponential potential of global resellers by offering a truly global checkout experience. The question is simply: how can you make sure your end-user experience is optimized...

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30
May
On: May 30, 2017 In: E-Commerce

According to latest UNCTAD estimates, the global ecommerce market is worth $22.1 trillion, and it’s only getting bigger. By 2019, approximately 80 percent of internet users will make at least one purchase online during the year. Ecommerce represents a great opportunity to boost your sales revenue and connect with new...

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29
Jun
On: June 29, 2016 In: E-Commerce

When it comes to ecommerce, the only way for people to find out about your startup is through comprehensive marketing. Without a brick-and-mortar location, there is no foot traffic, no driving by and no signage. People have to be “driven” to your site intentionally — nobody’s going to just...

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16
May
On: May 16, 2016 In: E-Commerce, Marketing Industry

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upend that model. In standard retargeting, a consumer visits an ecommerce site like Amazon and then goes about his or her day. Visiting other sites like CNN, he...

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05
May
On: May 05, 2016 In: E-Commerce, Marketing Industry, Social Media

At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentation on how social shopping can add value to your business. Social shopping is, more or less as you might have guessed, the name given to when social...

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