How to connect with your influencers and boost your content marketing reach

If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one...

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How you can get into your customers’ ‘friend zone’ via email

Although email is one of the most effective ways to build relationships and nurture leads, only 21 percent of...

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The evolution of SEO

Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might...

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Passing the family company to the next generation is a complicated business

Robbed. That was the first thought to cross my father’s mind when he opened up our distribution facility last week,...

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5 customer-centric metrics to implement today

Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you...

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Why most companies fail at content promotion

Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous...

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A strong personal brand will enhance your life, no matter what you do for a living

Most entrepreneurs understand the importance of branding when it comes to business. Building a well recognized and...

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Do your marketing emails prompt ‘inbox blindness’?

Ever heard of “banner blindness”? It’s your email subscribers’ brains’ natural defense against the ads...

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Attention is a finite resource

When people visit New York City for the first time, they are often wowed by Times Square. It’s big, bright, flashy...

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Seeking silver bullets sets up companies to fail

When penicillin was invented in 1928, it was heralded as a miracle drug: a silver bullet. All of a sudden, all sorts...

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How artificial intelligence can be used for marketing

This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI...

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Exclusivity isn’t the only marketing strategy for luxury brands

It’s a good time to be in luxury car sales. February car sales took flight, to a 15-year high for the month,...

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