Most small-business owners buy these 5 digital marketing myths
Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...
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5 signs that you’ve lost momentum in your business
I’m currently experiencing one of the most exciting times in my business. I’m writing this article on a flight from...
3 reasons your small business should use email marketing
Marketing has changed significantly in the last several decades. Technological advancements in the field have given...
Digital transformation: Are you asking the right questions?
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the...
How to market your company mascot on a budget
Mascots are branding elements helping people better remember your company and product. By personifying your business...
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the...
Three tips for becoming an experience-based brand
Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their...
3 ways to strengthen your email marketing impact
Despite your best efforts to keep customers up-to-date with the latest brand news and offers, you’re seeing flat...
The reality of virtual reality
A lot of today’s virtual reality is actually virtualvirtual reality. The technology may take off, but like “the year...
Don’t let your rebranding destroy your SEO
Rebranding can be such an overwhelming process for businesses that many avoid it altogether due solely to the...
The future of retail? Five game-changing technologies to look out for
Last Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which...
5 reasons your company needs to be metrics-driven
Having spent the past several years growing Brainscape and working with dozens of companies through the TechStars...
