22
May
On: May 22, 2019 In: Digital Marketing

Everything can be accomplished very easily without having to run from pillar to post or standing in queues Digital media was envisaged as the future just a decade ago but now it has become an essential and pivotal part of our existence in this capitalistic world. The sci-fi of...

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27
Mar
On: March 27, 2019 In: Mobile Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building...

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28
Apr

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge. Arguably the biggest trend in the digital industry at the moment, it is constantly growing. So much so that it’s estimated that three-quarters of the world will have a mobile device...

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31
Mar

For the experts this is nothing new, however for many other online marketers it is; clever applications provided by programmatic mobile advertising. What is possible? Programmatic mobile advertising has many applications and offers a large amount ofpossibilities in terms of campaigns and strategy. Nevertheless, the marketing discipline is limited...

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15
Jun

Not everyone has access to the big bucks when it comes to marketing. Compared to big brands, nonprofits and small businesses face three challenges: Low budget Owner/founder is often heavily involved (and often overwhelmed) Less staff and less time If you’re handling the marketing side of a nonprofit or...

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19
May
On: May 19, 2016 In: Mobile Marketing

Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around. A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s...

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03
May
On: May 03, 2016 In: E-mail Marketing, Mobile Marketing

Building an e-mail list is very important to your online business.  According to statistics, e-mail is 40 times more successful at getting your business new clients than either Facebook or Twitter. E-mail is a powerful marketing method but getting subscribers is the easier part.  Once you have your list...

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