My Account
  • Advertisers
  • Publishers
  • Inventory
  • API
  • Help
  • Blog
Get Started
  • Advertisers
  • Publishers
  • Inventory
  • API
  • Help
  • Blog
Get Started
  • Advertisers
  • Publishers
  • Inventory
  • API
  • Help
  • Blog
  • Advertisers
  • Publishers
  • Inventory
  • API
  • Help
  • Blog
Marketing Blog
Push Notifications

11 tips to keep virtual audiences engaged

May 8, 2020

When your attendees are watching from home you’ve got to compete with endless distractions, says Aventri’s Brecht Fourneau.

“When your audience is remote, there’s no end to potential distractions,” says Brecht Fourneau, senior director of EMEA & APAC marketing at Aventri.

“You’re competing for attention against inboxes, work chats, phone calls and co-workers.

“Fortunately, virtual event platforms offer plenty of ways to provide engaging content and networking opportunities. Many of these tools weren’t available just a few years ago.”

Here are Fourneau’s 11 top tips for creating rich and immersive online events.

1. Turn presentations into conversations

“Transform broadcasts from one-way webinars into two-way conversations,” says Fourneau.  “Chat, polls and Q&As offer simple ways to connect attendees and speakers.”

2. Increase flexibility

“Even with the best engagement features, people may not want to sit through a full conference day. The solution is to livestream keynotes and sessions you expect will inspire the most conversation, and pre-record the rest.

“Play recorded sessions at a dedicated time with live Q&As in a chat room, or make them available on demand.”

3. Add value

“Create a digital library where attendees can access event content at their convenience, during your event or afterwards. The ability to consume content on-demand adds value and keeps attendees coming back.”

4. Scrap top-down presentations

“Encourage speakers to break up sessions with polls, questions and quick exercises. You’ll help attendees stay focused and feel like part of the conversation.

“Also arrange for someone besides the speaker to moderate Q&As and ensure all questions get answered.”

5. Measure continued engagement

“How do you know if remote attendees open a session and skip out to do something else? Alertness checkers measure continued engagement. Use these tools to identify compelling speakers and topics,” says Fourneau.

“Share valuable metrics with sponsors as well, such as ‘90% of participants were engaged throughout your session’.”

6. Encourage virtual networking

“To keep attendees tuned in, break up sessions with engaging networking opportunities,” says Fourneau. “Virtual networking lounges bring attendees, exhibitors and speakers together.

“You can also provide networking spaces through a dedicated chat feed, mobile event app or video meet-up area away from event sessions.

“Modern digital event platforms use artificial intelligence to match delegates with peers, speakers and suppliers. The technology recommends relevant sessions and exhibitors based on shared interests.

“Using matchmaking features, attendees can filter the participant list and schedule one-on-one video meetings to expand their network.”

7. Hold digital roundtables

“Curate breakout groups and roundtable discussions around topics different attendee groups care about most. Ask an expert to moderate each session to encourage participation from the entire group.”

8. Gamify sessions

“Connect attendees through team-based activities. Groups with shared interests can work their way up the leaderboard together by solving puzzles and competing in challenges like digital scavenger hunts.”

9. Do some speed-networking

“Offer one-on-one video conversations, matching attendees with similar event goals. By limiting meetings to just a few minutes, you’ll allow time for introductions and encourage more in-depth follow-up discussions.”

10. Use push notifications

“With no travel required, virtual appointments can slip a busy delegate’s mind. Make sure your platform sends push notifications automatically to remind people about scheduled meetings and let them know when someone is calling.

“It helps to use technology already in place. If you’re using your event app for surveys, for instance, add in-app chat and matchmaking functionalities. This is an easy way to build community and keep attendees engaged after your event is done.”

11. Create virtual exhibit halls

“Finally, create immersive showroom experiences, as you do at in-person events. Increase engagement with live demos, chat lobbies, sponsored giveaways and real-time video connections. You’ll connect buyers and sellers while working to achieve your financial goals.”

___
by Mark Williams
source: C&IT

advertising digital marketing marketing mobile push notifications video
983 Views
How brands can utilise push notifications for individualisation at scale?PrevHow brands can utilise push notifications for individualisation at scale?April 29, 2020
How 7 companies are using push notifications to boost engagementMay 14, 2020How 7 companies are using push notifications to boost engagementNext
Categories
  • Blogging 49
  • Content Marketing 46
  • Digital Marketing 59
  • E-Commerce 24
  • E-mail Marketing 26
  • Influencer Marketing 15
  • Marketing Industry 100
  • Mobile Marketing 43
  • Native Advertising 19
  • Programmatic 18
  • Push Notifications 92
  • SEO Optimization 62
  • Social Media 61
  • Video Marketing 15
  • Webmaster's Tools 11
Recent Posts
  • Bing Webmaster Tools Upgrades: Improving SEO With Enhanced Features
    Bing Webmaster Tools Upgrades: Improving SEO With Enhanced Features
    September 21, 2023
  • Navigating The GA4 Storm: Expert Tips For Marketers
    Navigating The GA4 Storm: Expert Tips For Marketers
    September 6, 2023
  • Navigating Modern Consumer Trends: Enhancing Landing Page Conversions Through Effective Outreach
    Navigating Modern Consumer Trends: Enhancing Landing Page Conversions Through Effective Outreach
    August 23, 2023
Recent Posts
  • Bing Webmaster Tools Upgrades: Improving SEO With Enhanced Features September 21, 2023
  • Navigating The GA4 Storm: Expert Tips For Marketers September 6, 2023
Advertisers
  • Self-Serve Ad Platform
  • Advertising Inventory
  • New Account
Publishers
  • Monetize Traffic
  • Payout Methods
Ad Formats
  • Push Notification
  • Pop-under
  • Display
  • Native
Resources
  • Help Center
  • DailyClicks API
  • Knowledge Base
  • Marketing Blog
  • Report a bot
Company
  • About DailyClicks
  • Affiliate Program
  • Technology
  • Contact
© 2023 3DMA Ltd. All rights reserved.
Money Back Guarantee|Privacy Policy|Terms of Service
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
cookie preferencesI AGREE
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT