5 of the easiest ways to make data an integral part of your business’ digital marketing

“What gets measured gets managed” is an old saying that’s stuck around for one reason — it’s true. Data is essential...

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Now is the best time to stitch your search marketing loopholes before 2022

A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO If you...

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6 PPC tactics to drive clicks & sales for SaaS companies

Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad...

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Push traffic – what is it and is it really effective?

When it comes to driving traffic to an affiliate site, there are tons of options in 2021. While some prefer to stick...

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What does PPC have to do with website design?

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely...

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3 secrets that will help you grow your agency & revenue faster

I don’t usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging...

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Programmatic is an amazing tool for branding. Here’s how to use it.

If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye...

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3 hot PPC predictions for 2018 you need to know

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all...

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Back to school PPC: How to boost your sales this year

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

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2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

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Four marketing pillars to build a business as strong as the Parthenon

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working...

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