14
Mar
On: March 14, 2019 In: PPC (Pay Per Click)

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, and conversion tracking. After all, what does the design of your website have to do with PPC performance anyway? Quite a...

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05
Dec
On: December 05, 2018 In: Growth Marketing

I don’t usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging and motivational junk. A way to brag and tout your progress as if you are some growth-hacking Silicon Valley guru yogi genius. Just growth-hack it with social media, duh! Sigh. But...

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18
Apr
On: April 18, 2018 In: Programmatic

If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a...

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22
Dec
On: December 22, 2017 In: PPC (Pay Per Click)

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all of these changes in 2017 were completely positive across the board. For example, Google continued to nudge digital advertisers toward top-funnel channels (e.g., Google Display Network and YouTube) by strongly promoting...

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20
Jul
On: July 20, 2017 In: PPC (Pay Per Click)

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales. In 2016, consumer spending on back-to-school products was a whopping $75.8 billion. The opportunities for retail sales...

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26
Apr
On: April 26, 2017 In: Growth Marketing, PPC (Pay Per Click)

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition...

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22
Feb
On: February 22, 2017 In: PPC (Pay Per Click)

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations...

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