Back to school PPC: How to boost your sales this year

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

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2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...

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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

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Column

Four marketing pillars to build a business as strong as the Parthenon

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working...

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Clean up your PPC keywords with these 5 steps

The Latest on Mobile Marketing: Marin’s Benchmark Report In the current world of performance marketing,...

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10 remarketing facts that will supercharge your PPC strategy

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers...

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How pay per click can increase the value of your ecommerce site

When it comes to generating traffic for your ecommerce site, you have multiple options: content, SEO, social, email,...

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