This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all...

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working...

The Latest on Mobile Marketing: Marin’s Benchmark Report In the current world of performance marketing,...

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers...

When it comes to generating traffic for your ecommerce site, you have multiple options: content, SEO, social, email,...