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Marketing 101: marketing basics for small business owners

It’s an exciting time. You’ve just launched your new business—you’ve created the perfect products...

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Social media marketing: four keys to boost lead generation and sales

Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value...

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Creative vs. digital marketing – which strategy works best?

You have heard all about digital and creative marketing, but you don’t really know what the difference is and which...

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5 ideas for your small business digital marketing strategy

Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool,...

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6 social media tactics you need to forget about

If one definition of insanity is doing the same thing over and over again and expecting different results, then many...

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What does the digital flynn effect mean for social media marketers?

The Flynn effect refers to the sustained improvement in IQ among people from all over the world from the 1930s...

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Does social media influence seo and rankings?

Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll...

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3 rookie mistakes almost everyone makes with social media

How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a...

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3 tips for turning your customers into your marketing team

How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional...

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6 steps to dominate a competitor’s social media marketing

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social...

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Simple edits to improve your social media content

As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort,...

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Using social media for business without bleaching out the social

Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking...

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