Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are suggested strategies on how to cull that list. According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third...
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The internet has made it harder than ever for brands to control the information available about themselves. With independent reviews on any business a few clicks away, what steps can brands take to manage their reputation effectively? Brought to you in partnership with Brandify. Why are digital reviews important...
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Native Advertising has emerged as one of the most overused buzzwords in the world of digital content marketing and its ever-growing relevance in the field of marketing and advertising strategies has paved a way for this advertising strategy to being largely accepted by all kinds of businesses on the internet today!...
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You just spent five years developing the world’s first robotic drone cooler. It keeps your beverages frosty and follows you anywhere so you can get a cold one wherever and whenever you need one. It’s a monumental invention . . . but this cool little product isn’t going to fly...
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The first step to becoming a thought leader is to develop a strong foundation on which you can build your brand. It requires defining, articulating, and declaring your brand and then translating that into places where people can effectively engage with your business. The problem is that I have...
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Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is beneficial to the consumer and brand simultaneously. Small businesses don’t have it easy. Aside from creating distinctive products and meeting the ongoing needs of their customers with limited resources, they face challenges like effectively building...
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Mascots are branding elements helping people better remember your company and product. By personifying your business through a recognizable entity (mascots are often based on people, simple objects and animals), they help your audience easier identify and remember your brand. Mascots are incredibly effective marketing tools. They act as “spokes...
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