How brands can utilise push notifications for individualisation at scale?
Using push notifications to engage mobile users is a double-edged sword. Send too many messages and you’re simply...
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5 smart ways to use social media to grow your business in 2019
Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are suggested strategies on...
How to handle negative reviews and manage your brand’s reputation
The internet has made it harder than ever for brands to control the information available about themselves. With...
5 reasons why your business shouldn’t ignore native advertising
Native Advertising has emerged as one of the most overused buzzwords in the world of digital content marketing and...
3 mistakes (nearly) every tech startup makes — and how to avoid them
You just spent five years developing the world’s first robotic drone cooler. It keeps your beverages frosty and...
5 elements your website needs if you want to be a thought leader
The first step to becoming a thought leader is to develop a strong foundation on which you can build your brand. It...
The rise of branded ‘edutainment’
Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is...
How to market your company mascot on a budget
Mascots are branding elements helping people better remember your company and product. By personifying your business...