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Mobile continues to drive growth in European digital advertising

This July, IAB Europe published the latest edition of its annual AdEx Benchmark report on the state of the European...

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Hand writing Smiley on the Customer  - Customer Retention

5 ways to optimize PPC advertising to improve the customer experience

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider...

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Stop burying digital advertising

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets...

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Bringing programmatic buying to out-of-home

The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic”...

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Marketers – programmatic transparency begins with you

From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the...

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5 tactics to drive website traffic that aren’t SEO

It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue....

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How will digital advertising work now that privacy is here to stay?

Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is...

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Digital advertising still growing a market for data

The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4...

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3 smart things you can do with programmatic mobile advertising

For the experts this is nothing new, however for many other online marketers it is; clever applications provided by...

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