On: August 15, 2019 In: Mobile Marketing

This July, IAB Europe published the latest edition of its annual AdEx Benchmark report on the state of the European digital advertising market. The report, which focuses on market performance over 2018, brings together facts and figures from across Europe relating to growth, and delivers a breakdown of spend...

Read more
On: December 19, 2018 In: PPC (Pay Per Click)

Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 percent of consumers maintain they don’t trust advertising. Another 42 percent...

Read more
On: November 07, 2018 In: Digital Marketing

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well. As I survey our industry’s digital advertising output, it is clear that...

Read more
On: October 03, 2018 In: Programmatic

The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic” meant one bid request equaled one ad, which equaled one impression. Now, as digital OOH has gone programmatic, that one bid request for that one ad to a mass scale...

Read more
On: August 08, 2018 In: Programmatic

From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the programmatic supply chain and asked for greater transparency. We’re calling on all marketers to stop asking for transparency and start demanding it. Refuse to work with any ad tech company who can’t provide it....

Read more

It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...

Read more
On: June 13, 2018 In: Digital Marketing

Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. Yet, marketing budgets aren’t going away and digital advertising should continue to thrive, albeit...

Read more