Stop burying digital advertising
By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets...
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Bringing programmatic buying to out-of-home
The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic”...
Marketers – programmatic transparency begins with you
From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the...
5 tactics to drive website traffic that aren’t SEO
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue....
How will digital advertising work now that privacy is here to stay?
Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is...
Digital advertising still growing a market for data
The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4...
3 smart things you can do with programmatic mobile advertising
For the experts this is nothing new, however for many other online marketers it is; clever applications provided by...
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