How your business can benefit from personalized push notifications and ads
Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits...
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9 tips to execute the perfect marketing strategy for your business
In the last decade, the way we do business has changed. From how we target new customers to how we retain the ones...
Mobile continues to drive growth in European digital advertising
This July, IAB Europe published the latest edition of its annual AdEx Benchmark report on the state of the European...
5 ways to optimize PPC advertising to improve the customer experience
Advertising and customer experience – those two concepts may sound mutually exclusive. When marketers today consider...
Stop burying digital advertising
By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets...
Bringing programmatic buying to out-of-home
The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic”...
Marketers – programmatic transparency begins with you
From the dawn of the programmatic era, advertisers and publishers alike have condemned the murkiness of the...
5 tactics to drive website traffic that aren’t SEO
It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue....
How will digital advertising work now that privacy is here to stay?
Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is...
Digital advertising still growing a market for data
The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4...
3 smart things you can do with programmatic mobile advertising
For the experts this is nothing new, however for many other online marketers it is; clever applications provided by...
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