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Digital transformation is easy…it’s the people that are the challenge

McKinsey research has found that 94% of global leaders are NOT satisfied with their innovation performance. An...

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How CMOs are using apprenticeships to bridge the digital skills gap

Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the...

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Understanding the mobile customer journey

This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful...

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Digital transformation: Are you asking the right questions?

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the...

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