Why automation is the future of lead management (and RevOps)

RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales...

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Creative vs. digital marketing – which strategy works best?

You have heard all about digital and creative marketing, but you don’t really know what the difference is and which...

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How to plan your content in 3 steps

Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you...

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3 reasons email campaigns remain the best marketing tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer...

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6 keys to more effective email marketing

Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and...

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Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great...

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How you can get into your customers’ ‘friend zone’ via email

Although email is one of the most effective ways to build relationships and nurture leads, only 21 percent of...

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7 simple yet effective ways to get more email subscribers

What are your email subscription rates looking like? Don’t be afraid to check. I know it’s not exactly a great...

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Email remains the heart of cross-channel marketing

Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives...

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