12
Apr
On: April 12, 2019 In: Content Marketing, SEO Optimization

Everyone knows SEO and content are birds of a feather, right? Wrong. Many content marketers I speak to still see SEO as a technical checklist they have to use to get people to their content. They view SEO is a chore or a necessary evil or, dare I say...

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04
May

Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of...

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14
Apr
On: April 14, 2016 In: Marketing Industry, Social Media

“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an expert digital marketer. Over the past few years, however, I’ve come to realize something. I’ve blogged, read, researched, spoken at conferences, mingled at meet-ups, chatted with friends, listened in...

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11
Apr
On: April 11, 2016 In: Marketing Industry, SEO Optimization

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak...

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29
Mar
On: March 29, 2016 In: Marketing Industry, Social Media

With Easter just over and spring around the bend, soon, birds will be chirping, trees will be blooming and everything will come to life. Sure, nature emerging from the depths of winter doesn’t seem to have much to do with digital marketing – but, as communicators, we’re actually influenced...

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21
Mar
On: March 21, 2016 In: SEO Optimization, Webmaster's Tools

Picking a new domain name is exciting. The slate is clean. The plans are made. The energy is high. But if you choose the wrong website name, you could be in trouble. Tests show domain names do impact SEO. But how? Is there a wrong way and aright way...

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