27
Mar
On: March 27, 2019 In: Mobile Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building...

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07
Nov
On: November 07, 2018 In: Digital Marketing

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well. As I survey our industry’s digital advertising output, it is clear that...

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19
Sep
On: September 19, 2018 In: Mobile Marketing

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your store (not...

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07
Feb
On: February 07, 2018 In: Mobile Marketing

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them? As per the December, 2017 GroupM TYNY Worldwide report, the digital advertising market in India stands at Rs 9,490 crore....

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01
Feb
On: February 01, 2018 In: Native Advertising

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic...

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24
Apr
On: April 24, 2017 In: Mobile Marketing

The last few years have made it clear that the future of marketing will center around mobile. Data and consumer interactions we’ve recorded with these handy devices have revolutionized business as we have known it. Ever since 2010, use of Smartphones in everyday consumer activities has shown potential and...

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07
Apr

Most consumers are mobile-first and advertisers are allocating their digital budgets accordingly. Digital is now the number one advertising channel in the Irish market and, as more consumers go mobile-first, programmatic is taking its share, already capturing 33pc of display spend. The latest IAB Ireland and PwC Online Adspend Study...

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