Everything can be accomplished very easily without having to run from pillar to post or standing in queues Digital media was envisaged as the future just a decade ago but now it has become an essential and pivotal part of our existence in this capitalistic world. The sci-fi of...
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Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are suggested strategies on how to cull that list. According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third...
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When it comes to connecting to an audience and building awareness about your brand, content always plays a major role. It is your content strategy that makes a difference in building relationships with all types of clients, providing them valuable information and enhancing their experience which in turn makes...
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Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects. Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn’t about showing off a product — it’s about establishing two-way emotional...
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Event Marketing is a creative way to promote and communicate your brand. It goes beyond the standard marketing techniques such as emailing, social media or TV but instead focuses on a more personal approach by engaging with prospective customers. Here are 5 ways in which I think Event Marketing...
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The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what...
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It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...
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