As published by our co-founder, “Native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive.” The advertisement is in-feed and is relevant to the content on the page. As CEO of a native advertising platform,...
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I don’t usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging and motivational junk. A way to brag and tout your progress as if you are some growth-hacking Silicon Valley guru yogi genius. Just growth-hack it with social media, duh! Sigh. But...
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Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts. To help clear things up, and to give you a foundation for success, we’ve gathered some...
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Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts. With digital brand marketing taking innovative routes in the smartphone-dominated era, native advertising and branded content are becoming the next frontier of digital narration for all brands. Marketers are consciously shifting...
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Influencer marketing continues to divide marketers and followers alike. CEO of Hoozu, Nathan Ruff, takes a look at where the criticism is coming from and what’s driving it. I enjoy the cut and thrust of a good marketing conversation just as much as the next person. There’s nothing like...
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By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well. As I survey our industry’s digital advertising output, it is clear that...
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Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder. We’ve all heard that content is king. While the saying may be trite, it’s true that valuable content can help you attract customers and...
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