25
Oct
On: October 25, 2018 In: Native Advertising

Native advertising is thought of as the sort of next frontier for digital brand marketing in an age where newspapers are long gone and cable subscriptions might be following them. So despite it being a relatively new industry, it’s no surprise then that native advertising is already a $21 billion...

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17
Oct
On: October 17, 2018 In: Social Media

Event Marketing is a creative way to promote and communicate your brand. It goes beyond the standard marketing techniques such as emailing, social media or TV but instead focuses on a more personal approach by engaging with prospective customers. Here are 5 ways in which I think Event Marketing...

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11
Oct
On: October 11, 2018 In: PPC (Pay Per Click)

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later, you come back, credit card in hand only to find out that the price of the hotel has tripled. The reason? You’re vacationing at...

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03
Oct
On: October 03, 2018 In: Programmatic

The process of digital out-of-home (OOH) ad buying has been turned on its head. It used to be that “programmatic” meant one bid request equaled one ad, which equaled one impression. Now, as digital OOH has gone programmatic, that one bid request for that one ad to a mass scale...

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26
Sep
On: September 26, 2018 In: SEO Optimization

The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what...

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19
Sep
On: September 19, 2018 In: Mobile Marketing

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your store (not...

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07
Sep
On: September 07, 2018 In: Programmatic

The growth of programmatic advertising represents a critical turning point in the era of data and technology The world of digital marketing is an ever-changing one. Several years after the birth of the first-ever clickable banner ad, Internet ads have moved on from being just plain click-to-copy displays to...

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