03
Jun
On: June 03, 2019 In: ROI (Return On Investment)

Measuring ROI can be very beneficial in determining the financial success of a business. But, not every mobile app developer is aware of the factors required to determine the ROI of an app. ROI determines how much your business earns on every single dollar you spend. It will also...

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21
Feb
On: February 21, 2019 In: B2B (Business to Business)

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem...

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22
Nov
On: November 22, 2018 In: Content Marketing

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts. With digital brand marketing taking innovative routes in the smartphone-dominated era, native advertising and branded content are becoming the next frontier of digital narration for all brands. Marketers are consciously shifting...

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15
Nov
On: November 15, 2018 In: Influencer Marketing

Influencer marketing continues to divide marketers and followers alike. CEO of Hoozu, Nathan Ruff, takes a look at where the criticism is coming from and what’s driving it. I enjoy the cut and thrust of a good marketing conversation just as much as the next person. There’s nothing like...

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25
Oct
On: October 25, 2018 In: Native Advertising

Native advertising is thought of as the sort of next frontier for digital brand marketing in an age where newspapers are long gone and cable subscriptions might be following them. So despite it being a relatively new industry, it’s no surprise then that native advertising is already a $21 billion...

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07
Sep
On: September 07, 2018 In: Programmatic

The growth of programmatic advertising represents a critical turning point in the era of data and technology The world of digital marketing is an ever-changing one. Several years after the birth of the first-ever clickable banner ad, Internet ads have moved on from being just plain click-to-copy displays to...

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01
Sep
On: September 01, 2018 In: Display Advertising

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute advertising dollars...

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