On: August 08, 2019 In: Digital Marketing

Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization...

Read more
On: July 18, 2019 In: E-mail Marketing

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors...

Read more
On: July 09, 2019 In: Mobile Marketing

Getting users to engage and re-engage with mobile apps is a challenge. One tactic to reach users who are online is push notifications. Push notifications are a fast and efficient way to communicate with your audience. Why are mobile app push notifications so powerful? Let’s consider the benefits that...

Read more
On: July 05, 2019 In: Mobile Marketing

If you’ve got a mobile application, then you need to know what push notifications are. Some of you may know what a push notification is and how it works, but are you effectively using them to your advantage? Push notifications are a great marketing tool for anyone with a mobile app...

Read more
On: June 03, 2019 In: ROI (Return On Investment)

Measuring ROI can be very beneficial in determining the financial success of a business. But, not every mobile app developer is aware of the factors required to determine the ROI of an app. ROI determines how much your business earns on every single dollar you spend. It will also...

Read more
On: February 21, 2019 In: B2B (Business to Business)

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem...

Read more
On: November 22, 2018 In: Content Marketing

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts. With digital brand marketing taking innovative routes in the smartphone-dominated era, native advertising and branded content are becoming the next frontier of digital narration for all brands. Marketers are consciously shifting...

Read more