Outbound Prospecting: 3 Advanced Tips for Successful Pipeline Expansion

Ask any b2b salesperson: prospecting for outbound leads could be one of the biggest challenges in sales. It’s tough,...

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7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to...

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Mixing in digital in the B2B marketing approach

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads....

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The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be...

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For B2Bs, powering programmatic with first-party data a core requirement

eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...

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