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How to develop an effective content strategy for educational websites

When it comes to connecting to an audience and building awareness about your brand, content always plays a major...

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Paper chain men

4 content strategies every ‘experiential’ campaign needs

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential...

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10 ways to create viral content that will explode your traffic

We are in an era where creating and sharing viral content is easier than ever. This generally means that the...

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How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for “personalized...

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7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to...

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How to plan your content in 3 steps

Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you...

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Good idea

8 tips for getting social media ads right

Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you...

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How content marketing drives more revenue for your brand

You know content marketing is important. You know you should do it, but what exactly is your business getting out of...

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4 B2B marketing trends you can’t afford to miss in 2018

Lack of strategy is the primary reasons why content initiatives fail. The new year is coming fast, and the best way...

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The future of marketing on cellphones is all about branded content over advertising

The future of advertising via people’s cellphones is more about branded content – or ads that look like...

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Learn these content marketing lessons from birds

Over the past few years, cockatoo video blogging has become popular on YouTube. I started watching bird videos a few...

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Dealing with duplicate content

Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest....

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