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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says...

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Making emotional connections in a digital era

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer...

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How to build a successful digital video strategy in 2017

Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital...

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Marketers: Take a pin to that ‘filter bubble’

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their...

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6 common problems for marketing agencies and how to fix them

Did you know that most modern marketing theory has its roots in the Industrial Revolution? When laws prohibiting...

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9 Relevant Marketing Quotes to Grow Your Business

In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations,...

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Tailor your digital marketing to the customer experience

As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to...

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How fashion retailers can use digital marketing

Last week Macy’s reported depressing quarterly earnings, showing a 7.4% drop in revenue and a whopping 40% drop in...

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10 signs you’re a digital marketing expert

“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an...

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Planning an effective digital marketing strategy

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front,...

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Most small-business owners buy these 5 digital marketing myths

Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...

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3 leaks in your digital marketing budget you’ll want to plug today

Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most...

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