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Future of mobile commerce: stats & trends to know in 2020-2025

“Mobile Commerce is the next big thing.” I know, many of you would have raised your eyebrows. You might have been...

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10 ways to improve push notifications

Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time...

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Mobile continues to drive growth in European digital advertising

This July, IAB Europe published the latest edition of its annual AdEx Benchmark report on the state of the European...

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5 tips to boost customer engagement with native ads

Native advertising has cemented its place as an essential part of the modern marketer’s toolkit. If...

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Fifty shades of mobile advertising

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do...

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How to carry out a mobile SEO audit on your site

You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that...

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The future of marketing on cellphones is all about branded content over advertising

The future of advertising via people’s cellphones is more about branded content – or ads that look like...

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5 mobile marketing practices every profit-minded business should adopt

If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the...

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Where is mobile marketing headed?

The last few years have made it clear that the future of marketing will center around mobile. Data and consumer...

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The dominance of mobile marketing is complete

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing...

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3 reasons email campaigns remain the best marketing tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer...

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Messaging apps and their marketing benefits

Grab your phone and look at the screen. Now, count how many messaging apps you currently have on your phone. The...

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