On: July 18, 2019 In: E-mail Marketing

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors...

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On: June 03, 2019 In: ROI (Return On Investment)

Measuring ROI can be very beneficial in determining the financial success of a business. But, not every mobile app developer is aware of the factors required to determine the ROI of an app. ROI determines how much your business earns on every single dollar you spend. It will also...

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On: March 22, 2019 In: B2B (Business to Business)

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your...

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On: February 21, 2019 In: B2B (Business to Business)

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem...

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On: November 15, 2018 In: Influencer Marketing

Influencer marketing continues to divide marketers and followers alike. CEO of Hoozu, Nathan Ruff, takes a look at where the criticism is coming from and what’s driving it. I enjoy the cut and thrust of a good marketing conversation just as much as the next person. There’s nothing like...

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On: October 11, 2018 In: PPC (Pay Per Click)

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later, you come back, credit card in hand only to find out that the price of the hotel has tripled. The reason? You’re vacationing at...

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On: September 07, 2018 In: Programmatic

The growth of programmatic advertising represents a critical turning point in the era of data and technology The world of digital marketing is an ever-changing one. Several years after the birth of the first-ever clickable banner ad, Internet ads have moved on from being just plain click-to-copy displays to...

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