Mobile advertising and marketing

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising...

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7 mistakes to avoid when using Push Notifications

Web push notifications are one of the best marketing tools for re-engaging users. Web push notifications allow you...

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Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the...

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In-feed native ads: Measuring native advertising

As published by our co-founder, “Native advertising is a form of paid media where the advertisement is...

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7 terms you need to know about PPC marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing...

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Why programmatic advertising delivers results

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...

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