25
Jan
On: January 25, 2019 In: Content Marketing

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects. Face it: Ads are boring. Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn’t about showing off a product — it’s about establishing two-way emotional...

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15
Nov
On: November 15, 2018 In: Influencer Marketing

Influencer marketing continues to divide marketers and followers alike. CEO of Hoozu, Nathan Ruff, takes a look at where the criticism is coming from and what’s driving it. I enjoy the cut and thrust of a good marketing conversation just as much as the next person. There’s nothing like...

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22
Aug

We are in an era where creating and sharing viral content is easier than ever. This generally means that the internet is flooded with content, and it can make it difficult to get your own content circulating widely online. The purpose of this article is to provide you with...

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03
Apr

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies...

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18
Jan
On: January 18, 2018 In: Influencer Marketing

Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it. But that’s...

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31
Oct

Take a deep dive into the pool of influencers. You’ll find large growth-hacking opportunities there. It shouldn’t be surprising that more and more millennial entrepreneurs are pursuing thought leadership today. A whopping 40 percent of people say they’ve purchased an item online after seeing it used by an influencer on Instagram,...

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25
Aug
On: August 25, 2017 In: Influencer Marketing

There hasn’t been a shortage of influencer marketing buzz in 2017, and with the holiday season fast-approaching, it’s only going to increase. Most of the buzz is positive, but I’ll be the first person to say that influencer marketing isn’t for every brand. I’ve been knee-deep in the influencer space since...

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