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“Programmatic will be the way all media is traded”

While programmatic trading has become the dominant form of advertising in display environments, its uptake across...

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The future of digital media

Everything can be accomplished very easily without having to run from pillar to post or standing in queues Digital...

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Programmatic advertising: Future of digital marketing

The growth of programmatic advertising represents a critical turning point in the era of data and technology The...

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The importance of digital brand safety

Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing,...

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Three reasons programmatic technologies should be part of your marketing strategy

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry...

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Native advertising: the essential guide

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own...

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concepts of online advertising, with message on keyboard.

How can brands find a safe place to advertise online?

At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to...

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Why programmatic advertising delivers results

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...

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Three essential factors for mobile advertising success

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....

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For B2Bs, powering programmatic with first-party data a core requirement

eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...

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What is programmatic marketing, buying and advertising?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic...

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