In today’s fast-paced digital landscape, programmatic advertising has emerged as a game-changing...

Introduction: In today’s digital age, programmatic advertising has emerged as a game-changer, transforming the...

The demise of third-party cookies brings the opportunity to close the gap in consumer insights. With the recent...

While programmatic trading has become the dominant form of advertising in display environments, its uptake across...

Everything can be accomplished very easily without having to run from pillar to post or standing in queues Digital...

The growth of programmatic advertising represents a critical turning point in the era of data and technology The...

Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing,...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry...

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own...

At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to...

In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....