On: May 22, 2019 In: Digital Marketing

Everything can be accomplished very easily without having to run from pillar to post or standing in queues Digital media was envisaged as the future just a decade ago but now it has become an essential and pivotal part of our existence in this capitalistic world. The sci-fi of...

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On: September 07, 2018 In: Programmatic

The growth of programmatic advertising represents a critical turning point in the era of data and technology The world of digital marketing is an ever-changing one. Several years after the birth of the first-ever clickable banner ad, Internet ads have moved on from being just plain click-to-copy displays to...

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On: August 15, 2018 In: Digital Marketing

Brand safety is a growing concern for most marketers, and as we move to depend more heavily on digital marketing, including programmatic advertising, its importance has significantly increased. Marketers just need to look back to 2017, when brands started pulling advertising from YouTube after finding their ads placed on neo-Nazi...

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On: March 14, 2018 In: Programmatic

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has become a growth engine for digital media trading in my business as well as many other organizations. With this in...

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On: February 01, 2018 In: Native Advertising

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic...

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On: June 06, 2017 In: Programmatic

At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to adverts – including well-known travel brands. It meant that terrorist organisations were profiting from the online advertising. This followed a UK Home Affairs Committee investigation last month, which saw the parliamentary body...

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In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured below), makes a solid case for why you should be on board the programmatic advertising train. There is no doubt that paid advertising – especially digital ads – drive results. The...

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