For B2Bs, powering programmatic with first-party data a core requirement
eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...
eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...
Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic...