Ask any b2b salesperson: prospecting for outbound leads could be one of the biggest challenges in sales. It’s tough,...

If people don’t know who you are and what you represent, they won’t do business with you. Why should you...

This was an extraordinary year for PPC professionals that ushered in many changes. And you could argue that not all...

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending...

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...

Do search ads work? Do they really drive more business to the companies who use them? Google generates more than $45...

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist...

Affiliate marketing is one of the most popular means of making some extra income online and letting people know...

When marketers like you set out to establish blogs, they want them to be successful. After all, what’s the point of...

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid...

Definition of Online Display Advertising Display advertising (banner advertising) is a form of advertising that...

Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The...