Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money...

Building an e-mail list is very important to your online business.  According to statistics, e-mail is 40 times more...

Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being...

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great...

Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you...

Thanks to the wise words coined by Sean Ellis, “growth hacking” is now considered one of the most important initial...

Although email is one of the most effective ways to build relationships and nurture leads, only 21 percent of...

Ever heard of “banner blindness”? It’s your email subscribers’ brains’ natural defense against the ads...

Marketing has changed significantly in the last several decades. Technological advancements in the field have given...

Despite your best efforts to keep customers up-to-date with the latest brand news and offers, you’re seeing flat...

What are your email subscription rates looking like? Don’t be afraid to check. I know it’s not exactly a great...

Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives...