ADspot
My Account
  • Self-Serve Platform
  • Inventory
  • Technology
  • Integrations
    • Affiliate Networks
    • Conversion Trackers
  • Help
  • Blog
Free Trial
  • Self-Serve Platform
  • Inventory
  • Technology
  • Integrations
    • Affiliate Networks
    • Conversion Trackers
  • Help
  • Blog
Free Trial
  • Self-Serve Platform
  • Inventory
  • Technology
  • Integrations
    • Affiliate Networks
    • Conversion Trackers
  • Help
  • Blog
  • Self-Serve Platform
  • Inventory
  • Technology
  • Integrations
    • Affiliate Networks
    • Conversion Trackers
  • Help
  • Blog
Marketing Blog
Marketing Industry

Salesforce CTI Integration: 5 Benefits for Sales Teams

June 10, 2018

Today’s business landscape is very competitive. At the forefront of that competition are sales organizations–day in and out fighting to add to their companies’ bottom lines. It takes a great sales team to win, yes. However, it takes much more than that.

Enter sales acceleration. It’s already been more than a decade since customer relationship management software–or simply CRM–opened the floodgates of tech solutions that help sales teams win more and win fast. Salesforce emerged as the leading CRM, used by 150,000 organizations today.

A way to optimize your CRM is to integrate it with your phone system through computer-telephony integration(CTI).

Here are five benefits of Salesforce CTI Integration.

Shorter lead response time

A part of integrating Salesforce with your phone system is a dialer. A Salesforce dialer that enables click to calleliminates the need for manual dialing in your system when you get a lead in Salesforce. Dialing out manually takes precious seconds. It could be cumbersome as well, depending on your workflow.

With a click-to-call function, contact numbers in your CRM and even on the pages in your browser turn into clickable links. Your team can initiate a call just by clicking the number. These precious seconds you save can spell the difference between a spoiled lead and a successful connection.

Reach more prospects

Prospects won’t always pick up the phone the first time you call. It’s normal for your reps’ calls to go to voicemail.Salesforce CTI integration optimizes calls so your reps only connect with numbers with a live person picking up.

Another feature that improves your chances of connecting with a live person is the ability to call with a local phone number. Most of the time, prospects would be doubtful picking up if a phone number from another state shows up on their caller IDs. This CTI function called Local Presence allows reps to use a phone number from the same region of the prospect you’re calling.

Close more sales

Any sales acceleration solution will promise more sales. For Salesforce CTI, the reasoning is simple. Reps get torecord all call data, and they’ll have the same data available to them realtime when a call comes in or when they dial out. Even if another rep talked with a particular prospect, they’ll benefit from another rep’s logged info from another call.

This helps teams convert more sales opportunities. Prospects will feel more valuable when they speak with a rep who knows how to deliver what they need, in a more personal way.

Better Salesforce adoption rate

Since Salesforce CTI integration makes their work easier, reps increase the usage of their CRM. A higher adoption rate isn’t only beneficial because of the way they make a rep’s life easier. It also gives management a detailed view of all sales activity. When reps use their phones through the CTI, all their activities are logged, recorded, and tracked.

Improved team performance

Higher CRM adoption rates make it easier for sales managers to identify opportunities for coaching, training, and other points that help the team and the whole organization improve their process.

Managers can make the best use of Salesforce dashboards to review all tracked key performance indicators (KPIs). These KPIs include average call duration, opportunities created, calls made, and more. This helps management measure both individual and team performance. It also helps sales managers pinpoint milestones that need to be celebrated and commended.

Originally published on Tenfold.com

137 Views
Ecommerce: Chargeback prevention for your businessPrevEcommerce: Chargeback prevention for your businessJune 7, 2018
How will digital advertising work now that privacy is here to stay?June 13, 2018How will digital advertising work now that privacy is here to stay?Next
ADspot
Recent Posts
  • Spends on mobile advertising to witness a surge: Report
    Spends on mobile advertising to witness a surge: Report
    January 27, 2021
  • How to use your blog to get more subscribers
    How to use your blog to get more subscribers
    January 21, 2021
  • 4 powerful ways to get more ecommerce sales in 2021
    4 powerful ways to get more ecommerce sales in 2021
    January 13, 2021
Categories
  • B2B 9
  • Blogging 24
  • Content Marketing 37
  • Digital Marketing 25
  • Display Advertising 8
  • E-Commerce 18
  • E-mail Marketing 24
  • Growth Marketing 8
  • Influencer Marketing 14
  • Marketing Industry 97
  • Mobile Marketing 42
  • Native Advertising 18
  • PPC 10
  • Programmatic 17
  • Push Notifications 70
  • SEO Optimization 50
  • Social Media 58
  • Top List 12
  • Video Marketing 13
  • Webmaster's Tools 10
Live Chat Software
  • Spends on mobile advertising to witness a surge: Report 10 hours ago
  • How to use your blog to get more subscribers 6 days ago
Advertisers
  • Self-Serve Platform
  • Advertising Inventory
  • Sign Up
Publishers
  • Monetization Platform
  • Sign Up
Integrations
  • Conversion Trackers
  • Affiliate Networks
Resources
  • Knowledge Base
  • Marketing Blog
  • Help Center
Company
  • Technology
  • Our Team
  • Affiliates
  • Contact
© 2021 3DMA Ltd. All rights reserved.
Money Back Guarantee | Privacy Policy | Terms of Service
Cookies and Your Choices
DailyClicks uses cookies to improve your experience. In order to accept the use of cookies and continue on the website, click “I Agree”, or you can make changes to cookie preferences.
I AGREE
Learn more about our Privacy Policy.
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.