22
Mar
On: March 22, 2019 In: B2B (Business to Business)

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your...

Read more
14
Mar
On: March 14, 2019 In: PPC (Pay Per Click)

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, and conversion tracking. After all, what does the design of your website have to do with PPC performance anyway? Quite a...

Read more
09
May
On: May 09, 2018 In: B2B (Business to Business)

Ask any b2b salesperson: prospecting for outbound leads could be one of the biggest challenges in sales. It’s tough, not only putting together lists of high-quality leads but also getting the ball rolling toward transforming leads into clients. Well, someone else is selling when you’re not right? Surely, there is a...

Read more
03
Apr

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies...

Read more
28
Nov
On: November 28, 2017 In: B2B (Business to Business), Digital Marketing

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded approach. In its October 2017 survey of US B2B marketing professionals, Sagefrog found three...

Read more
04
May

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used...

Read more
13
Apr
On: April 13, 2017 In: B2B (Business to Business), Programmatic

eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and Whitney Powell, the company’s media director, about how business-to-business (B2B) advertisers are leveraging the latest programmatic trends today, including the use of first-party data and programmatic for TV advertising. eMarketer:...

Read more
Top