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How to make positive changes to your marketing process

If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being...

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Business Marketing Concept

Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who...

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What does PPC have to do with website design?

If you’re relatively new to PPC, you might not think much about website design. Instead, your focus is more likely...

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Outbound Prospecting: 3 Advanced Tips for Successful Pipeline Expansion

Ask any b2b salesperson: prospecting for outbound leads could be one of the biggest challenges in sales. It’s tough,...

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7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to...

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Mixing in digital in the B2B marketing approach

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads....

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The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be...

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For B2Bs, powering programmatic with first-party data a core requirement

eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...

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