We are in an era where creating and sharing viral content is easier than ever. This generally means that the internet is flooded with content, and it can make it difficult to get your own content circulating widely online. The purpose of this article is to provide you with...
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It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...
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B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy? Email marketing What is it? Email marketing can be used...
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In this opinion piece, Upside.Digital founder and director Lee Bush (pictured below) explains why you would be nuts not to consider using native advertising to monetise your email campaigns. Native advertising has become quite a media darling over the past few years, offering mutual benefit to both brands and...
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I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there’s even more value for email marketing today than in years past. Why? Mobile trends have brought new life and relevance to the dated technology....
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Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue. The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather,...
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Building an e-mail list is very important to your online business. According to statistics, e-mail is 40 times more successful at getting your business new clients than either Facebook or Twitter. E-mail is a powerful marketing method but getting subscribers is the easier part. Once you have your list...
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