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Marketing 101: marketing basics for small business owners

It’s an exciting time. You’ve just launched your new business—you’ve created the perfect products...

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How a small business SEO can use digital marketing to boost their visibility

Marketing, in any form, is an integral part of every business- big or small. It is how customers learn what you have...

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Creative vs. digital marketing – which strategy works best?

You have heard all about digital and creative marketing, but you don’t really know what the difference is and which...

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Time’s up pubs: start talking to your users now

Publishers, your time is up. What has worked in the past will soon stop working for us. Problems we’ve not...

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10 ways to create viral content that will explode your traffic

We are in an era where creating and sharing viral content is easier than ever. This generally means that the...

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5 tactics to drive website traffic that aren’t SEO

It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue....

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The three best B2B marketing channels for small businesses (and how to use them)

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be...

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Five reasons to add email to your native ad strategy

In this opinion piece, Upside.Digital founder and director Lee Bush (pictured below) explains why you would be nuts...

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3 reasons email campaigns remain the best marketing tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer...

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6 keys to more effective email marketing

Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and...

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10 ways to get your subscribers to open and read your e-mail

Building an e-mail list is very important to your online business.  According to statistics, e-mail is 40 times more...

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3 signs your small business should forego social media, and what to do instead

Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being...

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