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Marketing Industry

Category: Marketing Industry

Marketing IndustrySocial Media

5 ways to get media coverage as a startup

As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...

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May 10, 2016
Marketing IndustrySocial Media

The social customer service gap

Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public...

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May 10, 2016
Marketing Industry

The only time you should write boring content

Boring content is wrong. It turns off readers, alienates potential customers, bores your fans, and flat lines your...

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May 9, 2016
Marketing Industry

Six fictional search engines we wish existed

With every new development in search technology, search engines are becoming more and more futuristic.  With voice...

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May 9, 2016
Marketing Industry

Do bounce rates affect a site’s search engine ranking?

The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed,...

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May 6, 2016
Marketing Industry

6 reasons to invest in a content marketing strategy right now

You’ve heard about the potential benefits of content marketing, but how much have you actually invested in a...

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May 6, 2016
E-CommerceMarketing IndustrySocial Media

Five ways to incorporate social shopping into your digital marketing strategy

At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca...

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May 5, 2016
Marketing IndustrySocial Media

How to use visual media to boost your online and offline marketing efforts

“Approximately 65 percent of the population are visual learners.” – Mind Tools, 1998 We are living in the age of...

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May 5, 2016
Marketing IndustrySEO OptimizationWebmaster's Tools

Why SEOs should not ignore Bing Webmaster Tools

Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues...

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May 4, 2016
Marketing IndustryMobile Marketing

Why fighting mobile click fraud is a waste of time

Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle....

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May 4, 2016
Marketing Industry

5 ways to improve your content marketing results without breaking the bank

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not...

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April 29, 2016
Marketing Industry

How to get noticed in today’s crowded business environment

In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work...

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April 28, 2016
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