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Marketing Industry

Category: Marketing Industry

Marketing IndustrySocial Media

How to connect with your influencers and boost your content marketing reach

If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one...

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April 14, 2016
Marketing Industry

Passing the family company to the next generation is a complicated business

Robbed. That was the first thought to cross my father’s mind when he opened up our distribution facility last week,...

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April 13, 2016
Marketing Industry

5 customer-centric metrics to implement today

Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you...

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April 12, 2016
Marketing Industry

Why most companies fail at content promotion

Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous...

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April 12, 2016
Marketing IndustrySEO Optimization

Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword...

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April 11, 2016
Marketing IndustryMobile MarketingSocial Media

Cause marketing can be a mutually beneficial strategy

People are more likely to support brands that share their values, so cause marketing can help the world and the...

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April 8, 2016
Marketing Industry

Planning an effective digital marketing strategy

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front,...

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April 8, 2016
Marketing Industry

A strong personal brand will enhance your life, no matter what you do for a living

Most entrepreneurs understand the importance of branding when it comes to business. Building a well recognized and...

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April 8, 2016
Marketing Industry

The surprising lesson Tupac teaches struggling entrepreneurs

Twenty years after his death, Tupac Shakur is still making music. Can someone explain how that’s possible?...

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April 5, 2016
Marketing Industry

Attention is a finite resource

When people visit New York City for the first time, they are often wowed by Times Square. It’s big, bright, flashy...

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April 5, 2016
Marketing IndustryWebmaster's Tools

Seeking silver bullets sets up companies to fail

When penicillin was invented in 1928, it was heralded as a miracle drug: a silver bullet. All of a sudden, all sorts...

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April 4, 2016
Marketing Industry

How artificial intelligence can be used for marketing

This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI...

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April 4, 2016
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