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Marketing Industry

Category: Marketing Industry

Marketing Industry

The rise of branded ‘edutainment’

Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is...

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April 1, 2016
Marketing Industry

Exclusivity isn’t the only marketing strategy for luxury brands

It’s a good time to be in luxury car sales. February car sales took flight, to a 15-year high for the month,...

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March 31, 2016
Marketing IndustrySocial Media

Most small-business owners buy these 5 digital marketing myths

Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...

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March 30, 2016
Marketing IndustrySocial Media

How to find your digital marketing ‘Easter Eggs’

With Easter just over and spring around the bend, soon, birds will be chirping, trees will be blooming and...

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March 29, 2016
Marketing IndustrySocial Media

5 signs that you’ve lost momentum in your business

I’m currently experiencing one of the most exciting times in my business. I’m writing this article on a flight from...

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March 29, 2016
Marketing IndustrySocial Media

Digital transformation: Are you asking the right questions?

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the...

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March 25, 2016
Marketing IndustrySocial Media

How to market your company mascot on a budget

Mascots are branding elements helping people better remember your company and product. By personifying your business...

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March 25, 2016
Marketing Industry

Three tips for becoming an experience-based brand

Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their...

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March 24, 2016
Marketing IndustryMobile MarketingSocial Media

The reality of virtual reality

A lot of today’s virtual reality is actually virtualvirtual reality. The technology may take off, but like “the year...

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March 23, 2016
Marketing IndustrySEO Optimization

Don’t let your rebranding destroy your SEO

Rebranding can be such an overwhelming process for businesses that many avoid it altogether due solely to the...

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March 23, 2016
Marketing Industry

5 reasons your company needs to be metrics-driven

Having spent the past several years growing Brainscape and working with dozens of companies through the TechStars...

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March 22, 2016
Marketing Industry

Why your business should accept cryptocurrency

John McAfee, founder of McAfee, once said, “You can’t stop things like Bitcoin. It will be everywhere and the world...

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March 21, 2016
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